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Date   Event
June
13
Wed		   22nd Annual Social Marketing Conference
Sheraton Sand Key Resort, Clearwater, FL June 13  -  June 16 
The University of South Florida, Social Marketing Conference enters its 22nd year with a renewed commitment to social marketing's robust capacity to influence complex or "wicked" social problems. Social marketing has potential applications in a wide array of fields such as environmental studies, transportation, financial literacy, education, not-for-profit management, labor relations, the arts, health and healthcare. All of these and others can benefit from social marketing’s consumer centered, strategic approach to influencing change. In recognition of social marketing's expansive reach and increasing interest to persons in other disciplines, we are shifting the scope of the Social Marketing Conference beyond public health to welcome all professionals who work in or value the use of social marketing.

This year's theme - "Getting Better at Doing Good" - reflects the global reality that governmental infrastructures at various levels, not-for-profit groups, non-governmental organizations, and businesses are searching for better ways to improve people's health, the environment, infrastructures, and social welfare.

This year's conference promises an exciting roster of speakers, activities, and networking opportunities. This international gathering will bring together social marketers and other innovators in a forum where people can engage their collective wisdom and talents to discover new and innovative ways social marketing can change the world for the better.

The four-day event consists of two major offerings: the Social Marketing Training Academy and the Social Marketing Conference. The Training Academy will continue its 20-year tradition of training professionals and students new to social marketing and others who want to enhance their understanding of the basic social marketing model. The Social Marketing Conference will be enhanced to meet the needs of social marketers at all levels of experience and competence. It will include newly designed plenary sessions, interactive break-out sessions and focused collaboratory workshops. We welcome social marketers, students and faculty, not-for-profit and government leaders, program planners and designers, all who share the commitment of getting better at doing good...please join us for two days of the Training Academy and two days of the Social Marketing Conference.
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